Jeff Brown, Mark Fenske - The Winners Brain

8 Strategies Great Minds Use To Achieve Succes

Developed by two Harvard brain experts, here is a scientific, accessible approach to achieving success by retraining your brain to win. Ever wonder why some people seem blessed with success? In fact, everyone is capable of winning in life - you just need to develop the right brain for it.
In The Winner's Brain, Drs. Jeff Brown and Mark Fenske use cutting-edge neuroscience to identify the secrets of those who succeed no matter what - and demonstrate how little it has to do with IQ or upbringing.
Through simple everyday practices, Brown and Fenske explain how to unlock the brain's hidden potential by establishing:
Balance: Make emotions work in your favor
Bounce: Create a failure-resistant brain
Opportunity Radar: Spot hot prospects previously hidden by problems
Focus Laser: Lock into what's important
Effort Accelerator: Cultivate the drive to win
Along the way, they introduce you to dozens of interesting people who possess 'win factors' (like the inventor of Whac-A-Mole) and share surprising information (like why you should never take a test while wearing red). The Winner's Brain will not only give you an edge - it'll motivate you to pursue your personal and professional dreams.
Is our maximum potential predetermined, or do we have the capacity to push beyond what we perceive to be our limitations? The authors of this book say that the workings of the brain make the difference, and that it is possible to train the brain to perform at a higher level. How? By identifying and employing the same strategies as high-achieving individuals use to overcome obstacles and reach their goals.
Perhaps the key message is that `the brain is active and subject to change no matter what you do'. This provides an opportunity: `what sets the owner of a Winner's Brain apart is the desire and the know-how to take charge of the process.' The authors have identified five `BrainPower Tools' commonly used by successful people: seeing opportunities where others don't (Opportunity Radar) accurately gauging and being willing to take risks (Optimal Risk Gauge) being able to stay focussed on a goal (Goal Laser); possessing the energy to take action (Effort Accelerator) and being able to accurately assess one's strengths and weaknesses (Talent Meter).

• DOWNLOAD Jeff Brown, Mark Fenske - The Winners Brain